- Trade marks
- Plant breeder's rights
- Understanding IP
- IP infringement
As the owner of intellectual property (IP) rights, it’s your responsibility to ensure you enforce them. We will not police your rights or launch legal proceedings on your behalf. Effective enforcement of your IP rights is necessary to maintain their value in legal terms, to deter potential infringers and to retain the ability to attract commercial value.
You have a variety of resolution methods and actions you can take to prevent infringement, starting from low cost mediation and arbitration services to using the court system.
The nature of the infringement
What constitutes infringing conduct will vary depending on the type of IP right involved. Each IP right is covered by its own legislation.
This legislation will determine the action that can be taken against a person who infringes as well as the legal remedies and compensation which may be ordered by a court.
Complaints can also be made about IP matters not defined in legislation. For example, if a person intends to breach a confidentiality agreement you may have grounds to take action to restrain that person from disclosing or improperly using the information.
Knowing what is protected
For rights subject to registration, it is easy to establish the extent of protection granted by the IP right. For example, patents exhaustively describe the exact scope of the invention.
For rights not subject to registration, such as copyright, the property being protected must be objectively identified. For example, in the case of a sound recording, this is often done by providing the court with a copy of the relevant master recording.
In some cases only part of a product may be protected.
Patent specifications, for instance, often cover only a small part of a product. The patentable invention may be an enhancement to an existing product and the patent granted only for that enhancement. This means that if someone copies the product without including the patented enhancement it will not constitute an infringement.
However, you may have other causes of action. For example, if consumers are misled into thinking the copy of the product contains the enhancement and is therefore equivalent to your product, you may be able to prosecute due to misleading and deceptive conduct under the Trade Practices Act 1974.
Develop an infringement strategy
IP rights are most effective when they are enforced as part of an infringement strategy.
An infringement strategy is not simply an intention to commence legal proceedings when you believe your IP rights are infringed. It involves a strategic assessment of your IP rights and setting parameters for beginning (and ending) infringement action.
For example, there may be cases where your IP rights have been infringed, but you may be advised by your lawyer not to bring legal proceedings against the infringer. This may be due to:
difficulties in proving the existence or ownership of the IP rights
difficulties in proving infringement
the costs of the proceedings outweighing the value of succeeding in the infringement action.
Your infringement strategy should be tailored to your business needs and resources.
Strategies should include the following elements:
Please note this advice is general and not intended as an alternative to obtaining specific legal advice in relation to a particular situation of infringement.
Trade mark basics
Find out what a trade mark is and learn about the differences between a trade mark and a design right, business name or domain name.
Types of trade marks
A trade mark is not limited to being a corporate logo. It could also be a jingle, your business name painted on the side of your truck or even a scent.
Benefits of a trade mark
A trade mark can be your most valuable marketing tool. It is your business identity that helps you promote your products or services.
The examination process is where we check your application to make sure it contains all the correct information and meets legislative requirements.
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