Types of IP

Intellectual property (IP) rights provide IP owners with the time and opportunity to commercialise their creations. This protection serves as an incentive to innovate.
The creator of IP is not necessarily the only owner. IP ownership can be agreed upon through appropriate contractual arrangements, especially with employees, suppliers, distributors and manufacturers.
IP rights exist in many forms. In some cases they don't need to be registered in order to be of value. Each type of IP provides different competitive advantages.
Registering a business, company or domain name does not give you exclusive rights like registered IP does. If you register a business, company or domain name, you do not automatically have the right to use that name as a trade mark.

Wed, 9 Aug 2017 @11:52

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Understanding trade marks

Trade mark basics
Find out what a trade mark is and learn about the differences between a trade mark and a design right, business name or domain name.

Types of trade marks
A trade mark is not limited to being a corporate logo. It could also be a jingle, your business name painted on the side of your truck or even a scent.

Benefits of a trade mark
A trade mark can be your most valuable marketing tool. It is your business identity that helps you promote your products or services.

Examination process
The examination process is where we check your application to make sure it contains all the correct information and meets legislative requirements.

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